SOWING THE GOSPEL
The millions of people who daily use minibus taxis are a captive audience to whatever music and messages are played in the taxis. We create CDs containing various Gospel materials and distribute them to the taxi drivers.
Multitudes, multitudes in the valley of decision!
Joel 3:14a (NIV)
The Audience
There are more than 200 000 registered taxis in SA.
That's 14 million passengers every day, 3161 people per taxi every month.
65 minutes – the average time per day that a passenger spends in a taxi.
Materials
CDs with Gospel preaching and music in various languages. Bumper or licence disc stickers.
Outreaches
We facilitate church groups in reaching out to local taxi ranks. We organise special projects, such as at Easter when road safety is in the news.